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A mention for chess in The Colchester Gazette (which recently did a full page article on chess) was the outcome of direct marketing.
It was more of a photo feature because, frankly, chess playing is photogenic and cool.
https://www.gazette-news.co.uk/news/252 ... 6m-revamp/
I had taken chess boards to the opening of a redeveloped public square in the city centre. On a Saturday morning, before a day of music and entertainment, it was opened with a series of speeches from local dignitaries introduced by a very loud Town Crier. Our local MP, Pam Cox actually mentioned chess playing in her speech as one of the great things the square made possible.
I played games with two chess improvers who I met for the first time on the day and said hello to several old friends. Of course publicity flyers were handed out.
Coverage of the opening event was not only in the local paper: social media accounts of the city council and commercial and political interests was extensive, and almost all included pictures of chess.
Facebook coverage (search terms)
https://www.facebook.com/search/top/?q= ... s%20square
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In a separate thread I am advocating taking a chess board out ‘into the wild’ on 20 July, which is World Chess Day, because it's a great way to publicise chess and potentially get more members for chess clubs. It can be a personal initiative.
https://www.ecforum.org.uk/viewtopic.ph ... 18#p318418
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